Kylie Jenner Lipstick-Meet the Billion Dollar Lip Kit Beauty Mogul

At only 21-years old, Kylie Jenner, just became the youngest self-made billionaire, according to Forbes magazine, surpassing Mark Zuckerberg, the creator of Facebook, who previously held the title at 23-years old.

Kylie Jenner
Kylie Jenner

Who is Kylie Jenner?

Kylie Jenner is no stranger to the spotlight. On October 14, 2007, the pilot of Keeping up with the Kardashians aired on E! and in its first month, quickly became one of the highest-rated shows on television. Kylie Jenner was 10-years old when the Keeping Up with the Kardashians began. The setting for the future of Kylie Jenner Lipstick had just begun.

Keeping up with the Kardashians, the brain-child of Mom, Kris Jenner, features the inside life of her Kardashian-Jenner family. Kourtney, Kim, Khloe, Rob, Kendall and Kylie along with herself and her husband, Caityln Jenner. (Known as Bruce Jenner on the show) The show has been on the air for 15 seasons.

Kylie Jenner is the youngest of all of her siblings. Kylie and her sister Kendall are the daughters of Caitlyn (Formerly Bruce Jenner) and Kris Jenner. While Kourtney, Kim, Khloe and Rob are the children of Kris and her belated ex-husband, Robert Kardashian. As Kylie Jenner was growing up it seemed that all of her siblings had career paths except her.

Older sisters, Kourtney and Khloe, had success in the fashion industry with their store Dash. Her sister, Kim Kardashian, had already become so famous by the time Keeping Up with the Kardashians first aired she was a household name. Her brother, Rob, graduated with honors from UCLA with a degree in business and even sister Kendall signed a contract with Wilhelmina Modeling agency when she was only 14-years old. It almost looked like Kylie, the youngest, was left with nothing to expand upon as a career. Kylie Jenner Lipstick wasn’t even a thought yet.

Kylie Jenner Starts Her Career

Kylie Jenner made her first career move with the company, Puma in 2014, becoming a brand ambassador for their shoe, Fierce, which earned her a one-million dollar paycheck. She also paired up with sister Kendall to design their own clothing line for PacSun under the name Kendall and Kylie.

The duo then launched a clothing line with Topshop along with their own Kendall and Kylie brand. That was only meer beginning for baby sister Kylie. While Kylie Jenner knew she loved fashion, her heart was always with makeup.

Growing up with a complex about her lips from being bullied and teased by classmates, Kylie turned to makeup to help with her insecurities. Kylie once kissed a boy in 6th grade who then teased her about her lips. This lead Kylie to turn to makeup and especially lipstick products to enhance her lips to make her feel better about herself. This set the fire going for the future of Kylie Jenner Lipstick/Lip Kits

Kylie noticed something we all have struggled with when shopping for lip liner and lipstick, and that’s the dilemma of finding the right lipstick color and then digging around the lip liner section to find a match. Kylie Jenner turned this lipstick /lip liner dilemma into a billion dollar empire. The foundation of the Kylie Jenner Lipstick/Lip Kit future was starting to form.

Kylie Jenner and Social Media

Kylie Jenner
Kylie Jenner

It’s no secret that Social Media is necessary today for brand awareness but Kylie Jenner took that opportunity to a whole new level after being named the most influential person on Social Media. Her Instagram posts are currently worth 1 million dollars per post.

Kylie Jenner sits at the number 1 position in the top ten most influential Instagramers. Sisters, Kim and Kendall are also on the top ten list, with Kim being number 3 behind Selena Gomez and Kendall coming in at number 10. Kylie’s popularity on Social Media grew due to her relatability to her audience, and her passion for her makeup products.

There is an art to Social Media storytelling and Kylie Jenner has mastered it. One of the secrets of success in Social Media is knowing your audience and being able to relate to them and focusing on what their needs are. Her endearing and charismatic personality won over the hearts of many as she was growing up and soon lead to instant popularity when she joined social media.

When Kylie started endorsing products before starting her own Kylie Lipstick/Lip Kit company, her fan following on social media began to rapidly expand. Before launching her own cosmetic company, Kylie Jenner endorsed Fit Tea, her own hair extensions along with her own Kylie’s World app. These endorsements and business ventures brought more Social Media fans. Right after graduating from high school Kylie already had 30 million followers on Instagram and was in the number 1 position for the most followed person on Snapchat.

Kylie Jenner is very personable. She speaks to her fans just like they are friends hanging out at her house. She openly shares much of her life on Social Media including her love life. Her on again and off again relationship with rapper, Tyga, was all over Social Media for 3 years before they finally split. Kylie also brought him along on some family vacations that aired on Keeping Up with The Kardashians. Tyga , then featured Kylie Jenner on several of his music videos.

A few months after splitting up with Tyga, Kylie began dating her friend Travis Scott, also a rapper. Kylie and Travis hung out together at Coachella and had an instant, connection. They’ve been inseparable ever since, and Kylie is touring with Travis Scott now on his widely popular and often sold out Astroworld concerts. Kylie and Travis both have Instagram profiles where they share pictures of each other and their family life together.

Surprisingly, as open as she is on Social Media, Kylie kept a big secret for nine months. While still keeping up her Social Media posts, Kylie Jenner, managed to hide the fact that she was pregnant from the world. On February 1, 2018, Kylie gave birth to baby, Stormi Webster, named after her rapper dad, Travis Scott, who’s real name is Jacque Webster.

Kylie is now openly sharing photos of baby Stormi on Social Media and her fans are loving it with her current Instagram following now at 129k followers.

Kylie Jenner and Baby Girll Stormi
Kylie Jenner and Baby Girl Stormi

While her popularity on Social Media was growing, Kylie used this to give followers sneak peaks of her newest business venture, Kylie Jenner Lipstick (Kylie Jenner Lip Kits), her own product line. During the design phase of Kylie Jenner Lipstick (Kylie Jenner Lip Kits), she posted pictures of what her Lip Kit colors would be, along with the packaging and even video tutorials on how to use the products.

Kylie Jenner Lipstick( Lip Kits)-The Beginning of an Empire

Kylie Jenner Lipstick
Kylie Jenner Lipstick

Once Kylie Jenner decided her career path was in cosmetics she consulted with mom, Kris Jenner, and pitched her first product, Kylie Lipstick in the unique form of Kyle Jenner Lip Kits. Kylie Jenner Lip Kits feature a lipstick and a matching lip liner. (How cool is that!) Kylie designed four different colors for her first production of Lip Kits. Kris Jenner is a mom and business manager for all of her kids. She takes 10% of their business earnings.

Kris Jenner quickly told Kylie that she would have to use her own money to start her makeup company. Although the family has plenty of wealth, Kris Jenner guides her kids on their business ventures and teaches them all how to work hard for their business success.

Kylie Jenner earned $500,000 per episode when filming Keeping up with the Kardashian’s and starred in 158 episodes. So after investing $250,000 of her own money into designing and producing her Kylie Lipstick (Kylie Lip Kits),  she decided to go live with 15,000 Lip Kits. Mom, Kris warned Kylie that she was going to end up with a garage full of Kylie Jenner Lipstick (Lip Kits) if they didn’t sell.

Kylie launched her 15,000 Lip Kits on November 29, 2015, exclusively online for $29. The entire collection sold out in under one minute!

Kylie was online went the launch went live and before she could refresh the page everything was sold out. How’s that for Social Media marketing and the influence of Kylie Jenner?


Kylie Cosmetics

Kylie relaunched her Kylie Jenner Lipstick (Lip Kits) in February 2016, under the new name, Kylie Cosmetics, and this time they produced 500,000 kits available in six different colors. By the end of 2016 Kylie Cosmetics was selling over 50 different products bringing in sales of over $300,000 million dollars in profit.

Kylie Jenner expanded her cosmetic collection with eye shadow palettes, concealers, highlighters, blush, accessories and more. Kylie Cosmetics, now one of the fastest growing beauty companies in the world, is vegan and cruelty-free.

The popularity, appeal, cultural impact, and sales of Kylie Cosmetics has continued to grow and Kylie considers Social Media as the foundation of her business success, which has an astonishing marketing cost/overhead of zero!

Kylie Jenner is the sole owner of Kylie Cosmetics and with the brand popularity, the company reached sales of over $900 million at the end of 2018.

Kylie Jenner + Ulta Beauty-The Empire has Arrived

In 2019 Kylie Jenner collaborated with Ulta Beauty to have Kyie Cosmetics available in their stores. This expanded her brand and in March 2019, Kylie Jenner officially became a billionaire, surpassing even her sister Kim Kardashian who’s net worth is 350 million.


The Transformation of Kylie Jenner

Kylie Jenner Before and After
Kylie Jenner Before and After

If you watched Kylie Jenner grow up on Keeping Up with the Kardashians or in the media you may have noticed some changes in her appearance as she reached her late teens. Although Kylie launched Kylie Jenner Lipstick (Lip Kits), it seemed like her lips grew significantly more than the results from a lip kit. Speculations grew about possible lip injections. Kylie denied the allegations at first but finally admitted that she was getting lip fillers after the “Kylie Jenner Lip Challenge” went viral on You Tube where young girls were going through extreme, sometimes painful, means to make their lips look bigger.

However, Kylie Jenner’s lips are not the only noticeable change. Her facial area around her eyes, nose and jaw seem to have transformed over the years leading to speculation about possible reconstructive surgery on her nose, and jaw, and then possibly botox on her eyes.

Now to her body and all you can say here is “wow”. The once, petite, slender, Kylie has body morphed into well…the best way to say it…her sister, Kim Kardashian. Kylie has very noticeable curves, with a thin waist, large chest and her butt seems to have expanded as well.

While it’s quick and easy to pass judgment on someone like Kylie, let’s face it, she’s drop dead gorgeous.

Living in the eye of the media your whole life can be detrimental to a person’s self-esteem. You are judged how you look, what you wear and even how you respond to anything that viewers don’t agree with.

The most important thing about Kylie Jenner is that she is a beautiful person on the inside and out. She is personable, fashion savvy, an expert with makeup, the girl has got it going on! The personal choices that many people keep secret often cannot be hidden when you are in the media spotlight followed by paparazzi day and night.



Kylie Jenner’s Future

There is no doubt that Kylie Jenner has a great future ahead of her. She has a beautiful baby girl and a supporting family and boyfriend and millions of fans who love her. Kylie’s business success won’t be coming to an end any time soon. Kylie plans to team up with sister, Kendall Jenner, and start another cosmetic company soon.  There will be some new and exciting makeup products coming from the sister duo!

Kylie Jenner is only 21 years old and has reached billionaire status. Kylie Jenner’s has the world at her fingertips and her future is bright!


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Colleen Savoie

Hi, I’m Colleen, a Licensed Pharmacist and Holistic Health Advocate. I’ve been struggling with SIBO disease for many years and an important part of the treatment is removing toxins from anything that is applied to or consumed by my body. I currently follow a Paleo diet to reduce symptoms of abdominal bloating and distention. I follow as closely as I can. Sometimes my willpower is not strong enough and I cheat. Our skin is our body’s largest organ and our facial area has the most pores of any area on the skin. Everything applied to our skin and especially the facial area is absorbed. Green Organic Makeup takes the healthy, holistic lifestyle, and contributes updated information and product reviews on makeup and skincare products that are natural, safe and organic to provide awareness about alternatives to toxic makeup to add to the overall health of our bodies.

Reader Comments

  1. Nurse Becca

    Wow!! This site has great content and products. It is exciting to learn about the vegan products making such an impact on this lady’s success. I like the layout and the easy to read flow of this site. I think the font and introductional label is a little bit bland for the topic. For a beauty site, I would like to see a little bit more shiny stuff. I am not the expert on this topic becuase I have not saught this niche or followed it much. I have not reviewed any sites to compare this to… but I have a feeling a small change could make a big difference. For example, what if you just made the word Green in a green shiny font?

    Again, this is a great website. I like the creativity and natural flow.


    Nurse Becca

    • Colleen Savoie

      Thank you for the comment. I will find some training at Wealthy Affiliate to help make this website a little more eye appealing. I appreciate the advice! 😊

  2. Fahim1

    Wow that’s great. Its really motivational article for the unemployed young people. By reading this article I have knew about Kylie jenner and about his starting point. And knew from a pilot how he become a billionaire. That’s really so motivation for us.It will encourage us to do something new and don’t be depressed. Also knew about Kylie jenner’s lipstick which is a good product.Thanks a lot

  3. Louis

    I like how Kylie Jenner has been able to take her popularity, and translate it into success. The gains of social media marketing cannot be overstated. Kylie Jenner is proof that through social media, marketers can reach a global audience even at a minimal cost.

    It also helps to note that her brand endorses vegan make up, which is a lifestyle a lot more of us need to embrace.

  4. Vapz

    Green organic make-up should be the only kind of make up promoted for use anywhere in the world. Its High time we did away with synthetic make up,they are not only causing harm to our environments but also to our bodies. It’s really satisfying to know that there are companies like that of Ms Jenner who know the importance of non-toxic,naturally green and organic make up.

  5. Olanike

    Making oneself a billionaire is not an accidental occurrence. Every product with uniqueness will have it solid selling point. Kylie’s product has a way of been different from many in its category.

    she also benefited from her early exposure and public appearance. This made her a sellable product before she brings in the real product. With age on her side, connection to top moguls and an attractive personality the sky is her starting point.

    • Colleen Savoie

      The Lip Kits seem like a very original design. There may have been companies that created some before but I’m not aware of it. This just shows the power of social media marketing. 

  6. Fasuan

    Kylie Cosmetics launched a $ 29 “lip kit”, which is my favourite, consisting of a matching set of lipstick and lip liner two years ago and has since sold over $ 630 million in maquillage, including an estimated $ 330 million in 2017. Kylie is not a fake one. The girl knows how to make some pretty spectacular makeup products that I think for their quality are fairly priced.

  7. Topazdude

    Interesting and helpful article like this can’t  go without comments. Kylie has always been a big name. With that said, there’s always a big hype whenever she releases something new. The Kylie Jenner Lipstick is very cute and I love how every item will be shipped in the cute box. I find that the lip kit quality is not consistent. Some of the formulas glide on easily whereas some are a bit clumpy. Although am not a lady or usually use this makeup but I has wonderful sister who own 4 of Kylie lip kits but one major problem that I have with them is the smell. They smell overly sweet! And I really like the strategies adopted by Kylies for her success in the business with the use of social media. It is a great one actually. Good post.

  8. Achievers

    What a great article on Kylie Jenner. I read through her life from childhood till this moment of her life, I can say that she’s the most successful one among her siblings. Attaining the height and level of a billionaire at age 21 is an indication that she’s living her world and she’s already fulfilled. Her lipstick company which later became Kylie cosmetics was borne out of what made her being teased and today she’s reckoning with Mark Zuckerberg and other world riches celebrities. No doubt she’s got an evergreen future with her baby Stormi. Lovely article. 

  9. Rgpratap

    Hey Colleen!

    Find out a lot about your interesting review of Kylie Jenner. In fact, there is an irresistible interest in knowing about celebrity and successful people. The past stories of legend are charming as well. I think cosmetics plays an important role in becoming Kylie’s famous. Of course, her appearance is cute and she’s talented. Thank you so much for the excellent reviews with beautiful videos.


  10. Sammynathaniels

    I first noticed Kylie Jenner when I started following up the Keeping up with the Kardashians series. When she started the clothing line, I was not that impressed because I knew her passion is not there. When Kylie cosmetics brand started, I became an ardent follower of the brand because I knew she will be the next youngest self-made billionaire in America 

  11. Henry

    Hi Colleen! There are a lot of things that have changed now that social media exists, concerning marketing. And one of the dramatic changes is that Kylie could grow a company that big with zero marketing costs.

    Being in the spotlight as a teenager is really difficult. But it has given her the ability for mastering social media and plus become a billionaire.

    She’s grown to be an expert in anticipating what the masses want in her niche. But I personally don’t agree with the way she has influenced the world.

    • Colleen Savoie

      It’s understandable that not everyone would agree with the Kardashian-Jenner family and Kylie. But this is a way for people building websites and businesses to show how powerful social media can be. it’s great to learn from any source we can, even if we don’t agree with it.  Thanks for your comment. 😊

  12. Adamu2

    I absolutely love what I read in this insightful article because it is full of great information. This is fascinating and interesting to me.I really don’t know much about makeup but I love buying this formula wife, she appreciates each time I bought her costmeics and designer dress. Kylie Jenner happens to be some of her best Product, I will bookmark this page and give her a surprise by getting her this lipstick. Best regards 

  13. Dapoach

    Its very inspiring to know that Kylie Jenner at only twenty one years of age became the youngest self-made billionaire beating the likes of Mark Zuckerberg to that glorious prestige. Her first career move with the company, Puma in 2014, is very intriguing as earning a one-million dollar paycheck as at that her very young age its very uncommon. Though haven’t bought her brand of lipstick for my girt yet, but after reading this wonderful post about her, i think i would have to start getting it for my girl ( smiles). Thanks so much for this very inspiring post.

  14. Abagatan

    Thanks for the story of a beautiful girl from simple life to a billionaire. Who made her a billionaire? Not only herself but Social Media did a great role in popularizing. However, the story is the sagacity of a person to rise from the derided situation into an entrepreneurial venture.

    This must be an encouragement to everyone that we can make any life’s situation into a better one if we only believe we can do.

  15. Linus Udochukwu Marvellous

    Just reading this article gave me a lot of encouragement. I love the show keeping up with the Kardashians and most especially, I love Kim and Kylie. What gave me encouragement was that she built a billion dollar empire from her problem, her insecurities. She did not make it pull her down but rather she used it to lift herself. This article just made my day

    • Colleen Savoie

      I love that too, the fact that she took the bullying and turned that around and make a positive thing out of it. I wonder what those bullies are saying now? 🤔

  16. ajibola40

    Nice story there on Kylie Jenner  with her lipstick product,this is the first time I will be hearing about this name maybe us because am not that conversant with following billionaires online. Seriously I am really amaze reading all what she archived at young age,what really amaze me is her transformation.but I must say she has all it take already and I see any reason to criticize her

  17. Seyi

    Kylie Jenner reaching the billionaire status and making her the youngest person to reach the billionaire status just set her up for another millions of not billions because her status just grew and more people are more curious about the new billionaire on the block. My contribution here is, follow your passion because at the end it yields for you results you never imagined it could bring just like her passion for better makeup made her.

    • Colleen Savoie

      That is right, building your website/business/niche with something you are passionate about will help keep you motivated and working hard. 

  18. Chidiking88

    Wow! This is an amazing story. For me, I would say that social media marketing is almost everything. Through this story, I can deduce that social media has been a very strong factor behind kylie’s success. Her ingenuity and carriage also. Having the right attitude makes people want to patronize what you have to offer. Being nice to your would-be customers is key. As rightly mentioned, Kylie has charismatic character and relate very personal to her fans, thus earning her that social media popularity status. 

    One can also learn here about the importance of starting up one’s own business and not waiting for a 9-6 job. Build a social media customer base, start up a brand, relate to your customers, earn their trust by offering a spectacular product(s), and the sky will become the limit.  Thanks, Colleen for this wonderful exposition.

    • Colleen Savoie

      Yes social media marketing is extremely powerful and it’s great to see how far you can take a business/website with it, especially being a member her at Wealthy Affiliate. 

  19. Barrywesley

    That is a great post about Kylie Jenner lipstick. It is inspiring, motivating, informative and helpfully interesting. It’s a great information have stumbled on this monitor really keep my day motivated. From her story,  I learnt that any body can be rich. Though, she was already on the spot light. And had advantages that she made use of, been the most popular person on Instagram, she already had an audience. Thanks for this post, it inspired me

  20. Lok Which

    Wow. I know Kylie Jenner as one of the successful young women in cosmetic business but I really feel motivated to read through this article which has informed me on some things I do not know about Kylie Jenner such as how she started her career and so on. Thanks for sharing this informative and educative article.

  21. Jay

    I have always been a huge fan of keeping up with the Kardashian and I am still currently following it. I did not know much about the back story of Kylie Jenner and just finding this out now has made me to even like her more. That she was able to create this success path for herself can be inspiring to a lot of people looking to create their own paths.

    I hope she continues to inspire others been the public figure she currently is.

  22. Kehinde Segun

    Hi there

    This is post is really motivating, The story of Kylie Jenner shows there is nothing impossible to achieve. No matter your disadvantage, you can be great, What really got me about the success story of Kylie is her Instagram post worth $1 million. That’s really huge. How she managed to keep her pregnancy from social media is really commendable. How Kylie started her cosmetic and maintaining the empire is a success story that a book should be written about for younger people to take a cue from. Her Transformation shows she is really good with cosmetic. Her beauty is best in the Kardashians family 

  23. Irin Khan

    Wow! Such an inspirational post.
    Thank you very much for sharing a large informative article about the Kylie Jenner. From your article, I got to know all the ways of becoming a millionaire through social media. I liked this article by explaining this article. Kylie Jenner’s social media is very informative and encouraging. I Will shear this informative article with my friends.

    • Colleen Savoie

      Thanks Irin, Kylie Jenner does show us how powerful social media can be for a way to get information out to anyone looking for products and services. 

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