At only 21-years old, Kylie Jenner, just became the youngest self-made billionaire, according to Forbes magazine, surpassing Mark Zuckerberg, the creator of Facebook, who previously held the title at 23-years old.
Who is Kylie Jenner?
Kylie Jenner is no stranger to the spotlight. On October 14, 2007, the pilot of Keeping up with the Kardashians aired on E! and in its first month, quickly became one of the highest-rated shows on television. Kylie Jenner was 10-years old when the Keeping Up with the Kardashians began. The setting for the future of Kylie Jenner Lipstick had just begun.
Keeping up with the Kardashians, the brain-child of Mom, Kris Jenner, features the inside life of her Kardashian-Jenner family. Kourtney, Kim, Khloe, Rob, Kendall and Kylie along with herself and her husband, Caityln Jenner. (Known as Bruce Jenner on the show) The show has been on the air for 15 seasons.
Kylie Jenner is the youngest of all of her siblings. Kylie and her sister Kendall are the daughters of Caitlyn (Formerly Bruce Jenner) and Kris Jenner. While Kourtney, Kim, Khloe and Rob are the children of Kris and her belated ex-husband, Robert Kardashian. As Kylie Jenner was growing up it seemed that all of her siblings had career paths except her.
Older sisters, Kourtney and Khloe, had success in the fashion industry with their store Dash. Her sister, Kim Kardashian, had already become so famous by the time Keeping Up with the Kardashians first aired she was a household name. Her brother, Rob, graduated with honors from UCLA with a degree in business and even sister Kendall signed a contract with Wilhelmina Modeling agency when she was only 14-years old. It almost looked like Kylie, the youngest, was left with nothing to expand upon as a career. Kylie Jenner Lipstick wasn’t even a thought yet.
Kylie Jenner Starts Her Career
Kylie Jenner made her first career move with the company, Puma in 2014, becoming a brand ambassador for their shoe, Fierce, which earned her a one-million dollar paycheck. She also paired up with sister Kendall to design their own clothing line for PacSun under the name Kendall and Kylie.
The duo then launched a clothing line with Topshop along with their own Kendall and Kylie brand. That was only meer beginning for baby sister Kylie. While Kylie Jenner knew she loved fashion, her heart was always with makeup.
Growing up with a complex about her lips from being bullied and teased by classmates, Kylie turned to makeup to help with her insecurities. Kylie once kissed a boy in 6th grade who then teased her about her lips. This lead Kylie to turn to makeup and especially lipstick products to enhance her lips to make her feel better about herself. This set the fire going for the future of Kylie Jenner Lipstick/Lip Kits
Kylie noticed something we all have struggled with when shopping for lip liner and lipstick, and that’s the dilemma of finding the right lipstick color and then digging around the lip liner section to find a match. Kylie Jenner turned this lipstick /lip liner dilemma into a billion dollar empire. The foundation of the Kylie Jenner Lipstick/Lip Kit future was starting to form.
Kylie Jenner and Social Media
It’s no secret that Social Media is necessary today for brand awareness but Kylie Jenner took that opportunity to a whole new level after being named the most influential person on Social Media. Her Instagram posts are currently worth 1 million dollars per post.
Kylie Jenner sits at the number 1 position in the top ten most influential Instagramers. Sisters, Kim and Kendall are also on the top ten list, with Kim being number 3 behind Selena Gomez and Kendall coming in at number 10. Kylie’s popularity on Social Media grew due to her relatability to her audience, and her passion for her makeup products.
There is an art to Social Media storytelling and Kylie Jenner has mastered it. One of the secrets of success in Social Media is knowing your audience and being able to relate to them and focusing on what their needs are. Her endearing and charismatic personality won over the hearts of many as she was growing up and soon lead to instant popularity when she joined social media.
When Kylie started endorsing products before starting her own Kylie Lipstick/Lip Kit company, her fan following on social media began to rapidly expand. Before launching her own cosmetic company, Kylie Jenner endorsed Fit Tea, her own hair extensions along with her own Kylie’s World app. These endorsements and business ventures brought more Social Media fans. Right after graduating from high school Kylie already had 30 million followers on Instagram and was in the number 1 position for the most followed person on Snapchat.
Kylie Jenner is very personable. She speaks to her fans just like they are friends hanging out at her house. She openly shares much of her life on Social Media including her love life. Her on again and off again relationship with rapper, Tyga, was all over Social Media for 3 years before they finally split. Kylie also brought him along on some family vacations that aired on Keeping Up with The Kardashians. Tyga , then featured Kylie Jenner on several of his music videos.
A few months after splitting up with Tyga, Kylie began dating her friend Travis Scott, also a rapper. Kylie and Travis hung out together at Coachella and had an instant, connection. They’ve been inseparable ever since, and Kylie is touring with Travis Scott now on his widely popular and often sold out Astroworld concerts. Kylie and Travis both have Instagram profiles where they share pictures of each other and their family life together.
Surprisingly, as open as she is on Social Media, Kylie kept a big secret for nine months. While still keeping up her Social Media posts, Kylie Jenner, managed to hide the fact that she was pregnant from the world. On February 1, 2018, Kylie gave birth to baby, Stormi Webster, named after her rapper dad, Travis Scott, who’s real name is Jacque Webster.
Kylie is now openly sharing photos of baby Stormi on Social Media and her fans are loving it with her current Instagram following now at 129k followers.
While her popularity on Social Media was growing, Kylie used this to give followers sneak peaks of her newest business venture, Kylie Jenner Lipstick (Kylie Jenner Lip Kits), her own product line. During the design phase of Kylie Jenner Lipstick (Kylie Jenner Lip Kits), she posted pictures of what her Lip Kit colors would be, along with the packaging and even video tutorials on how to use the products.
Kylie Jenner Lipstick( Lip Kits)-The Beginning of an Empire
Once Kylie Jenner decided her career path was in cosmetics she consulted with mom, Kris Jenner, and pitched her first product, Kylie Lipstick in the unique form of Kyle Jenner Lip Kits. Kylie Jenner Lip Kits feature a lipstick and a matching lip liner. (How cool is that!) Kylie designed four different colors for her first production of Lip Kits. Kris Jenner is a mom and business manager for all of her kids. She takes 10% of their business earnings.
Kris Jenner quickly told Kylie that she would have to use her own money to start her makeup company. Although the family has plenty of wealth, Kris Jenner guides her kids on their business ventures and teaches them all how to work hard for their business success.
Kylie Jenner earned $500,000 per episode when filming Keeping up with the Kardashian’s and starred in 158 episodes. So after investing $250,000 of her own money into designing and producing her Kylie Lipstick (Kylie Lip Kits), she decided to go live with 15,000 Lip Kits. Mom, Kris warned Kylie that she was going to end up with a garage full of Kylie Jenner Lipstick (Lip Kits) if they didn’t sell.
Kylie launched her 15,000 Lip Kits on November 29, 2015, exclusively online for $29. The entire collection sold out in under one minute!
Kylie was online went the launch went live and before she could refresh the page everything was sold out. How’s that for Social Media marketing and the influence of Kylie Jenner?
Kylie relaunched her Kylie Jenner Lipstick (Lip Kits) in February 2016, under the new name, Kylie Cosmetics, and this time they produced 500,000 kits available in six different colors. By the end of 2016 Kylie Cosmetics was selling over 50 different products bringing in sales of over $300,000 million dollars in profit.
Kylie Jenner expanded her cosmetic collection with eye shadow palettes, concealers, highlighters, blush, accessories and more. Kylie Cosmetics, now one of the fastest growing beauty companies in the world, is vegan and cruelty-free.
The popularity, appeal, cultural impact, and sales of Kylie Cosmetics has continued to grow and Kylie considers Social Media as the foundation of her business success, which has an astonishing marketing cost/overhead of zero!
Kylie Jenner is the sole owner of Kylie Cosmetics and with the brand popularity, the company reached sales of over $900 million at the end of 2018.
Kylie Jenner + Ulta Beauty-The Empire has Arrived
In 2019 Kylie Jenner collaborated with Ulta Beauty to have Kyie Cosmetics available in their stores. This expanded her brand and in March 2019, Kylie Jenner officially became a billionaire, surpassing even her sister Kim Kardashian who’s net worth is 350 million.
The Transformation of Kylie Jenner
If you watched Kylie Jenner grow up on Keeping Up with the Kardashians or in the media you may have noticed some changes in her appearance as she reached her late teens. Although Kylie launched Kylie Jenner Lipstick (Lip Kits), it seemed like her lips grew significantly more than the results from a lip kit. Speculations grew about possible lip injections. Kylie denied the allegations at first but finally admitted that she was getting lip fillers after the “Kylie Jenner Lip Challenge” went viral on You Tube where young girls were going through extreme, sometimes painful, means to make their lips look bigger.
However, Kylie Jenner’s lips are not the only noticeable change. Her facial area around her eyes, nose and jaw seem to have transformed over the years leading to speculation about possible reconstructive surgery on her nose, and jaw, and then possibly botox on her eyes.
Now to her body and all you can say here is “wow”. The once, petite, slender, Kylie has body morphed into well…the best way to say it…her sister, Kim Kardashian. Kylie has very noticeable curves, with a thin waist, large chest and her butt seems to have expanded as well.
While it’s quick and easy to pass judgment on someone like Kylie, let’s face it, she’s drop dead gorgeous.
Living in the eye of the media your whole life can be detrimental to a person’s self-esteem. You are judged how you look, what you wear and even how you respond to anything that viewers don’t agree with.
The most important thing about Kylie Jenner is that she is a beautiful person on the inside and out. She is personable, fashion savvy, an expert with makeup, the girl has got it going on! The personal choices that many people keep secret often cannot be hidden when you are in the media spotlight followed by paparazzi day and night.
Kylie Jenner’s Future
There is no doubt that Kylie Jenner has a great future ahead of her. She has a beautiful baby girl and a supporting family and boyfriend and millions of fans who love her. Kylie’s business success won’t be coming to an end any time soon. Kylie plans to team up with sister, Kendall Jenner, and start another cosmetic company soon. There will be some new and exciting makeup products coming from the sister duo!
Kylie Jenner is only 21 years old and has reached billionaire status. Kylie Jenner’s has the world at her fingertips and her future is bright!